Creative Breif

Approach

I grounded the creative strategy in authenticity. I developed a personalized questionnaire for each ambassador, designed to explore their values, personal stories, career journeys, and the women who’ve influenced them most. This helped shape a human-centered narrative that celebrated their lived experiences while honoring the broader theme of women’s impact.

As director and cinematographer, I focused on capturing natural, emotional, and empowering moments during each interview. I aimed for visuals that felt as intimate as they were inspiring—spotlighting confidence, vulnerability, and strength.

I collaborated closely with a motion graphics designer to enhance visual storytelling through elegant, branded motion design that elevated the final edit.

Obstacles & Challenges

• Coordinating interviews with associates across both coasts and across different time zones within a tight production timeline.

• Navigating branch and café operating hours to minimize disruption while still capturing meaningful footage.

• Balancing remote and in-person production logistics with a limited crew—requiring adaptability, strong communication, and solo videography on multiple occasions.

• Managing creative post-production while ensuring cross-functional alignment with DEI, legal, and enterprise communication standards.

Results

• The final video was featured in internal communications, national market calls, and Capital One bulletins across the country.

• Delivered the completed project 2 weeks ahead of deadline despite a tight one-month turnaround—recognized for excellence in planning, execution, and editing precision.

• Helped boost associate engagement and morale, encouraging others to volunteer and connect deeper with the company’s mission.

• Received direct praise from:
  Project Managers for end-to-end creative leadership

• Emmy Award-winning editor Trent Hilborn, who called it one of the most seamless post-production experiences due to my editing fluency and vision clarity

• Company leadership during regional calls, highlighting my work as a frontline associate leading brand storytelling at a national level

Art Direction Highlights

• Designed the visual mood to reflect warmth, reverence, and personal legacy—using natural lighting and soft framing to enhance the intimacy of each scene.

• Led all creative phases: from story research and interview scripting to live shoot direction and final editorial oversight.

• Built emotional arcs through intentional shot selection and editing cadence, ensuring every story felt personal and powerful.

• Translated complex, multi-location shoots into a unified, emotionally resonant piece—bringing each ambassador’s story to life with clarity and care.

Tools & Software Used