Role: Writer, Director, Executive Producer & Second Editor
Overview: Collaborated with a college cohort to concept, develop, and execute a full-scale Super Bowl campaign for Doritos, acting as a full-service creative agency. The project involved creating a 60-second Super Bowl ad spot, social media content across Twitter, Instagram, and TikTok, and developing interactive social trends to drive brand engagement.
Result: Successfully launched the "Get Dusted" campaign, generating 15.2K views and significant audience interaction on TikTok through the #GetDusted hashtag, with widespread reposting, trend participation, and measurable engagement across platforms.